Apple Reveals New M3 Chip for MacBook Pro at Annual Event
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Apple unveiled its M3 chip for the MacBook Pro lineup on October 30, 2023, during its annual product event. Tim Cook, Apple’s CEO, claimed the M3 chip delivers a 50% performance increase over the M2 chip, with power efficiency improved by 35%. Priced from $1,599, the new MacBook Pro targets 25 million creative professionals. Apple projects sales of 5 million units by mid-2024, strengthening its hold in the premium laptop market.
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